Ingredient Insight – Squalane

Ingredient Insight – Squalane

Winter is coming ?❄️ Be prepared to fight back against dry skin with squalane, an emollient that mimics your skin’s natural oils. Squalane softens dry, rough, flakey skin, making it look and feel better — but you don’t have to wait until your skin is at...
Ingredient Insight – Snail Mucin

Ingredient Insight – Snail Mucin

Here’s a surprisingly slimy skincare fact: snail mucin (AKA snail slime) is a collagen-stimulating moisturizer that brings supple and glowing results. Snail mucin contains moisturizing agents that work to repair the barrier function of the skin, blocking out...
Design for a Mindset, Not a Demographic

Design for a Mindset, Not a Demographic

Innovation isn’t copy paste, and no one approach is always right.  Indie brand founder Simon Forster found a way to cater to the ‘mass niche’ community and build a loyal following, all while making smarter and more effective commercial choices. At Voyant...
Ingredient Insight – Avocado

Ingredient Insight – Avocado

Guac’s extra — and so are we! The health benefits of eating avocado are well known, but have you ever considered putting it on your hair? Loaded with vitamins A, B6, D and E, avocados are pumped with protein, amino acids, folic acid, magnesium, iron and copper....

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