We all want beautiful, healthy, and flawless skin – it’s top on our list and we are sure everyone’s dream too!

Here are some beauty trends to keep an eye on…

Skinimalism, in these past 2 years everyone has learned from the Covid-19 pandemic that less is more. During the pandemic we survived without certain makeup like lipsticks and eyeliners and fewer products to keep the skin glowing and healthy. This trend will continue in 2023 to be based on naturalness – doing without unnecessary products and celebrating our natural beauty. Skinimalism is not just about make-up routine, but skin care itself. Relying on quality than quantity and use as few products as possible – multifunctional products.

Clean beauty – as in 2022 this trend is here to stay for 2023 and beyond! The environment and the topic of sustainability will be even more important than it already is. There is a demand for refillable skin care products or with as little packaging waste as possible is on the rise too. Manufactures and brands want to do without plastic and instead rely on sustainable recycling and more environmentally friendly alternatives. More and more brands are looking into solid form in hair care, like formulas with less water, or none and more concentrated like shampoo paste and conditioner paste.

Niacinamide is the active ingredient that has become an indispensable part of the beauty trends for 2023. The selections are huge now in this category from various facial serums to high dose concentrates. Niacinamide is a vitamin B3 derivative and can have a positive effect on the complexion if used regularly. The antioxidant properties protect the skin from free radicals and prevent premature skin aging. In addition, niacinamide can stimulate the body’s own collagen production and the result is a firm skin that gains in elasticity. In addition, the miracle active ingredient is extremely skin-friendly and can be used by all skin types and for almost every skin problem – want to weaken dark circles under the eyes or hyperpigmentation – you are always spot on with niacinamide!

Electrolytes?
Electrolytes are undoubtedly one of the most important beauty trends for 2023. Electrolytes are certain minerals, such as magnesium, calcium, potassium, and sodium. Above all, these support the moisture balance of the skin and can thus treat and prevent dry areas. Whether in creams, serums, or sprays – electrolytes are now in a wide variety of products and have become an indispensable part of our skin care routine. Depending on the mineral, electrolytes have different effects on the skin. For example, magnesium can help treat acne and blemishes and stimulate the regeneration of the skin barrier. Potassium, on the other hand, supplies the skin with plenty of moisture and influences the formation of new skin cells.

Brow lifting is trendy. Eyebrows play an important role in our facial expression and many of us spend a lot of time getting them into the shape we want. This is over now, and brow lifting is becoming more and more popular and is one of fastest growing beauty trends for 2023. What is brow lifting? – the hairs are brought into the desired shape using chemical lotions and then fixed with a water-soluble adhesive, so like a permanent wave for the eyebrows. This method makes styling much easier and creates a natural effect lasting 6-8 weeks. Good news is that you can do brow lifting yourself if you want, all you need is a suitable set that comes with detailed instructions.

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