Voyant operates with a technical brain, but a brand mindset…and we are seeing more and more brands — both in and out of beauty — take a hard look at their SKU portfolio to focus on big volume winners while editing out low performers.

Brands like Coca-Cola are are dumping “zombie brands,” as COVID-19 has sped up efforts to part with brands that are not growing in order to help cut costs.

Indeed, COVID-19 has forced brands to rethink everything, from marketing calendars to innovation strategy, necessitating agility to meet shifting consumer demand.

Having a partner like Voyant that not only thinks like you, but operates with responsiveness, is proving critical to succeed in these times.

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