Mental Health Awareness in Beauty

Mental Health Awareness in Beauty

Beauty and mental health are closely related; physical appearance can affect one’s self-esteem, mood, and well-being. The beauty industry has always been focused on physical appearance, but as society now has a better understanding of wellness and mental health, the...
Textured Hair Care Market

Textured Hair Care Market

Texture hair care has been around for a while, but now it’s stealing the spotlight like never before. “60-70% of the world’s population has texture in their hair.” The hair care category has long underserved people with curly and textured hair, many being black and...
Brick and Mortar Making a Resurgence

Brick and Mortar Making a Resurgence

Nothing is more exciting than finding the perfect shade of make-up, or discovering a new fragrance – and shopping online does not give you the feel for a product before purchasing. Augmented reality tries its best to replicate the experience, but you still cannot feel...
The Future of Sustainable Packaging

The Future of Sustainable Packaging

The future of beauty packaging is a harmonious blend of sustainability and inclusivity. As consumers are becoming increasingly more aware of the environmental impact of their purchases, they are also seeking inclusivity in all aspects of life. Beauty brands are...
Skincare Trends of 2024

Skincare Trends of 2024

Looking ahead to the future of skincare, it’s clear that some truly groundbreaking innovations are on the horizon. From exosomes and neurocosmetics to supercharged actives, the newest trends in beauty are set to shake up the industry in 2024. While some of these...

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