The Rise of Men’s Grooming

The Rise of Men’s Grooming

The beauty industry is expected to top $101 billion by 2027. As the concept of beauty continues to evolve, the industry has been quick to react to the demands of consumers. Personal care companies are using technology and science in innovative ways, all with the hope...
Athleisure Personal Care

Athleisure Personal Care

Athleisure personal care is experiencing a prominent trend marked by the fusion of beauty and personal care products with the principles of athleisure wear. Athleisure personal care is an emerging industry that combines athletic and non-athletic leisure activities. It...
Mental Health Awareness in Beauty

Mental Health Awareness in Beauty

Beauty and mental health are closely related; physical appearance can affect one’s self-esteem, mood, and well-being. The beauty industry has always been focused on physical appearance, but as society now has a better understanding of wellness and mental health, the...
Textured Hair Care Market

Textured Hair Care Market

Texture hair care has been around for a while, but now it’s stealing the spotlight like never before. “60-70% of the world’s population has texture in their hair.” The hair care category has long underserved people with curly and textured hair, many being black and...
Brick and Mortar Making a Resurgence

Brick and Mortar Making a Resurgence

Nothing is more exciting than finding the perfect shade of make-up, or discovering a new fragrance – and shopping online does not give you the feel for a product before purchasing. Augmented reality tries its best to replicate the experience, but you still cannot feel...
The Future of Sustainable Packaging

The Future of Sustainable Packaging

The future of beauty packaging is a harmonious blend of sustainability and inclusivity. As consumers are becoming increasingly more aware of the environmental impact of their purchases, they are also seeking inclusivity in all aspects of life. Beauty brands are...

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