Innovation isn’t copy paste, and no one approach is always right. 

Indie brand founder Simon Forster found a way to cater to the ‘mass niche’ community and build a loyal following, all while making smarter and more effective commercial choices.

At Voyant Beauty we find excitement in big ideas, but also find magic in the margins when it comes to product ideation.

This is why we love to see new thinking like this indie brand founder who doesn’t approach product launches by demographic, but instead by mindset, finding solutions to problems that strike an emotional chord in consumers that can cross a wide range of demographics.

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