It’s Formulation Friday.

So, much like many other folks across the nation during this pandemic, I welcomed a new puppy into my home. And because I’ve fully embraced being that dog guy, here are some photos of him:

One thing I’ve noticed is that when I’m taking him for a walk, minding my own business, IT happens. An enthusiastic stranger pets him without even asking! Social distancing goes out the window with that cute little face. I’d love to throw my little guy right in the tub, but that’s not realistic. Enter – Formulation Friday.

Today’s innovation is about keeping dogs clean between baths. And why not? The US pet grooming market is projected to be $7 billion in 2020. Maybe that’s because 63 million households have dogs.  Booming pet ownership and the desire to keep pets happy and healthy are the drivers behind this growth.

Introducing Pawsome Doggie Dry Shampoo Mist

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What do humans do when our locks are a bit over-do for a wash?  We use a dry shampoo or styling mist. Dogs can join the dry shampoo craze too. Whether, you’re looking to cut back on the number of baths provided to your pooch or give her a quick cleaning after being mobbed by a human, dry shampoo offers a potential solution! 

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This light, cleansing mist is the perfect way to give your dog a quick clean between baths. The formula effectively kills odor causing bacteria leaving your dog smelling fresh for days. No rinse spray provides a barrier to protect fur from pollution and other vile things in the environment (No offense enthusiastic stranger!) while locking moisture into skin.This mild cleanser refreshes, conditions and will not irritate the sensitive skin of pets or owners.

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Versatile high performing ingredients deliver multiple benefits:

  • Mild, non-irritating cleanser removes odor causing bacteria 
  • Moisturizing and revitalizing agents optimize skin’s barrier function
  • Vegetable protein delivers antioxidant properties keeping fur soft and skin nourished
  • Sustainably sourced copolymer protects from pollution while hydrating the skin underneath.
  • Have a good weekend, and stay well.

Lorne Lucree
Chief Innovation Officer

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