Since the app’s rise in popularity at the start of the pandemic, TikTok has come a long way from funny videos and dancing teens.

Makeup mavens and hair care gurus have staked their claim on the platform, sharing a range of content from holiday-inspired makeup looks to heatless curls for healthier hair.

“Hair care TikTok” has come to the rescue for hundreds of thousands – if not millions – around the world. Whether you’re concerned about hair loss or simply want to try a new style, TikTok’s hair care community has got you covered.

Perhaps the biggest emphasis has been placed on hair strength, damage repair and growth. Products like Olaplex No. 3 act as a miracle treatment for even the saddest strands, reconnecting broken bonds and repairing damage from chemical processing, heat styling, and more.

The latest product to take over hair care TikTok is Deciem’s ‘The Ordinary’ Multi-Peptide Serum for Hair Density. The product has flown off the shelves after skyrocketing to fame in late 2020. The Multi-Peptide Serum promotes hair growth and promises denser-looking hair, and many who have used it have also seen a reduction in scalp dryness and flaking.

Are you on hair care TikTok?