Not sure about you, but in lieu of a ‘Corona-cut’, I’ve instead chosen to let my hair grow – taking me back to 8th grade and my super cool split-right-down-the-middle bowl cut, and shaved underneath. Ahh memories.

Speaking of longer hair – while we think about taking precautions to sanitize hands and surfaces during this time, one thing we forget about is our hair, which depending on length can fall into the face, or is constantly being touched as you run your hands through it – which begs the question, can COVID-19 be transmitted via hair?

Dr. Adam Friedman, the interim chair of dermatology at the George Washington School of Medicine and Health Sciences, explained “If you were to just rip out a few strands of hair, put them down and someone who’s positive for corona sneezed on it, could the virus live on that hair, which has been ripped out and is no longer part of the human system? From what we’re seeing from a New England Journal of Medicine paper, it’s very possible it could live on that surface for up to three days.” He goes on to explain that, natural hair does have some antimicrobial properties, and they limit how well organisms can bind to the hair – but we can’t rely on natural oil production alone, especially since it varies for each person and hair type.”

Dr. Saad Omer, director of the Yale Institute for Global Health, adds “The way the virus will infect us is through mucosa. That’s how it gets in. If your hair is not literally falling in your face or you’re running your hands through it, I think there’s less of a risk.”

Given this, I asked – why aren’t we talking hair hygiene too?

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Inspired by multi-use hair and body oils like those from Bumble & Bumble, IGK, and Ouai, we’ve leveraged the multi-tasking concept to be hygiene focused while also nourishing hands, body, and hair.

Introducing our Dry Oil Hair, Body, and Hands Sanitizing Mist.

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This micro-mist spray imparts a weightless veil of protection that leaves skin and hair feeling soft and smooth. Absorbs quickly leaving skin and hair feeling treated, but without any residue or dryness.
An ultra-nourishing blend of Argan Oil, Cocoa Seed Butter, Coconut Oil, Avocado Oil rich in essential fatty acids and vitamin E absorbs quickly into skin and hair, helping to restore hydrophobicity and prevent future dehydration.  This is coupled with an FDA approved level of naturally derived alcohol to instantly kill microbials upon contact.

Have a good weekend, and stay well.

Lorne Lucree
Chief Innovation Officer

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