Birch water/sap is on the rise, and the key factor driving the demand in the market and growth is the health benefits. The demand for a healthier lifestyle and hygienic living is expected to propel the growth of the birch water market.


How is birch water/sap produced?

The production of birch water is seasonal at the end of the winter. The source of birch water, birch trees store vital nutrients and minerals in their roots. During the winter season various nutrients get accumulated in birch trees, and as winter ends and the spring season begins these nutrients get released in their sap. Birch trees are tapped to harvest the sap.


Health benefits

Birch water contains numerous health-promoting properties – its mineral profile helps in regulating the body’s fluid balance and pH levels. Drinking birch water helps in improving cardiovascular health by lowering blood pressure and reducing cholesterol levels. Birch water offers health benefits with lower sugar content than coconut water. Additionally, as wellness awareness grows, the demand for birch water is predicted to surge over the upcoming decade.

The global birch water market is expected to grow from $1.24 billion in 2022 to $1.35 billion in 2023 at a compound annual growth rate (CAGR) of 9.2%. The birch water market is expected to reach $1.84 billion in 2027 at a CAGR of 8.0%.


Skincare benefits

Another factor driving the growth of the birch water market is the cosmetic and personal care industry.

Birch sap is a natural ingredient that has been used in skincare for centuries. It is rich in nutrients and minerals that are beneficial for the skin. Birch sap is known to help improve the appearance of the skin by reducing inflammation and redness. It also helps to hydrate and nourish the skin. Birch sap contains an abundance of goodies – 17 amino acids, antioxidants, minerals, enzymes, proteins, and vitamins, to help your skin retain moisture and protect the skin barrier function.

The sap of birch trees is prized for its ability to combat inflammation, purify, and protect skin from damage. In Korean culture, the sap of a Birch tree is regarded as an effective moisturizer and provides skin inflammation relief. Ideal for immediately restoring your skin’s health because of its small molecular size, the sap absorbs quickly into the skin’s pores. It evenly distributes the nutrients needed by the skin, stimulating the skin’s elasticity. The sap is everything your skin needs, especially for mature skin.

Also, birch sap is incredibly lightweight and layers well under makeup, making it suitable for all skin types. This is why this ingredient continues to be a prominent fixture in Korean skincare formulations as it is often used to replace water – birch sap has all the active benefits.

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