The US uses more deodorant than any other country, with nearly $5 billion in sales worldwide. There are so many brands and format types, like sticks, sprays, wipes, creams, gels, roll-ons, and powders to choose from. You have options with different benefits – antiperspirant, deodorant, a blend of both. In addition, there are “free” options like aluminum free, and/or baking soda free formulas and natural deodorants.


How antiperspirants work

There’s a major difference between deodorants and antiperspirants, and it all comes down to sweat vs. smell. Deodorants mask body odors and target the bacteria that creates the bad odor, whereas antiperspirants decrease your sweat production. Antiperspirants containing aluminum work by forming a plug at the surface of the sweat duct and blocking the duct, preventing sweat production and release.

As far as the difference between women’s and men’s deodorants – there is no difference in the strength between women’s and men’s deodorants. The active odor fighting ingredients are the same, just different fragrance.


Antiperspirant and Deodorant Ingredients

1. Antiperspirant

There are 18 different FDA-approved aluminum compounds that can be used in antiperspirants. Aluminum chloride is considered the most effective for hyperhidrosis and heavy sweaters. However, it may be more irritating than aluminum zirconium and aluminum sesquichlorohydrate, which are gentler forms and less irritating. The differences are which salt the product is formulated with and its concentration. Aluminum sesquichlorohydrate is less irritating than products that contain aluminum chloride but weaker. Prescription antiperspirants have a higher percentage of aluminum chloride than nonprescription. Another gentler aluminum compound is aluminum zirconium tetrachlorohydrex gly as seen in DK Cashmere Mist Anti-Perspirant. There is also another aluminum compound commonly used in anhydrous suspension formulas, for sticks, roll-ons, soft liquids, and aerosols, and that is aluminum chlorohydrate.


2. Deodorant

Deodorants have a long list of ingredients, so if you have allergies to some topical ingredients it’s important to read the label. Deodorants do not contain aluminum but instead contain ingredients that absorb moisture like corn starch, arrowroot powder or baking soda. For odor control, deodorants use synthetic fragrances or utilize coconut milk or oil, shea butter or essential oils like sage oil that has antimicrobial and antibacterial properties which eliminate and neutralize body odor, plus soothe and moisturize the skin too. Also, many deodorants on the market use saccharomyces ferment, a soothing type of fermented yeast for odor protection, along with botanicals such as willow bark for wetness protection.


Deodorant and antiperspirant ranks #2 within the deodorant category, and this subcategory is declining at a lower rate compared to the other subcategories according to Spate. Though certain formats within this category are doing well such as:



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