The men’s grooming market has seen steady growth in recent years and this trend is expected to continue in 2024 and beyond. As men become more interested in their appearance and well-being, they are seeking out products and services that can help them look and feel their best.


Skin Care

Skincare is one area that is seeing a sturdy growth in the men’s grooming market. Men are increasingly aware of the importance of protecting their skin from the sun, pollution, and other environmental stressors. Men are seeking products that can help achieve healthy, youthful-looking skin – and not only for their face but for their body, scalp, and hair too.

On the rise are skincare ingredients like retinol alternatives such as Bakuchoil, which works similar on the skin as retinol and helps with cell turnover, boosts collagen production and reduces the visible signs of skin aging and hyperpigmentation.

Other trending ingredients seen in skin and body care products are vitamin B3, known as niacinamide or nicotinamide, as well as vitamin C and alpha hydroxy acids. All improve the appearance of hyperpigmentation and age spots, reduce wrinkles, fine lines, and even skin tone.


Hair Care

Hair care is another area that is seeing increased growth among men. As men’s hairstyles become more diverse and adventurous, they are looking for products that can help achieve the perfect look.

Men are seeking products with ingredients that can help nourish and moisturize the scalp, promote healthy hair growth, and add volume and texture to the hair. Ingredients like hyaluronic acid, rosemary, amino acid, pomegranate, and shea butter – once seen in skincare products – are now common in hair care products.


Beard Care

Beard care is also a focus for men as more men grow out their breads and look for products that can help keep their breads healthy, soft, and well-groomed.

Products with ingredients like jojoba oil, argan oil, vitamin E and shea butter are becoming more popular in beard oils, lotions, and gels. These ingredients can help moisturize and condition the beard, prevent itchiness and dandruff, and provide a healthy, shiny finish.


As more men embrace their grooming habits, the demand for beauty products for men has skyrocketed. To find the products that will address your needs, consider factors like your skin type, ingredients, and product purpose so you can look and feel your best.


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