Looking ahead to the future of skincare, it’s clear that some truly groundbreaking innovations are on the horizon. From exosomes and neurocosmetics to supercharged actives, the newest trends in beauty are set to shake up the industry in 2024. While some of these developments are causing controversy, there’s no denying that they have the potential to transform the way we care for our skin.


Regenerative Medine

Regenerative medicine inspires skin care focusing on signs of aging and trying to make cells behave younger. This trend is rooted in regenerative medicine, therapies to help the body heal itself, using stem cells. Exosomes are a kind of regenerative ingredient, stem cell secretion.

Exosomes are nanoparticles released by nearly all cells in the human body. Skin cells have their own kind of exosomes containing various lipids, proteins, amino acids, peptides, growth factors, and genetic material. They work by communicating and transmitting signals between cells sending signals to unhealthy cells, triggering them to regenerate. Exosomes prompt the body’s natural healing process and are being used as active ingredients:

  • Topical calming serums promoting skin rejuvenation as part of the therapy for in-office skin care treatment to speed up recovery with less irritation.
  • Post-procedure skin-care products.


It’s worth keeping an eye out for sirtuins, which are enzymes that help the body repair cell damage and cellular renewal. Estee Lauder Research Laboratories researched how sirtuins 1, 2, 3, and 6 directly impact proteins in the skin, boosting collagen production in mature skin cells and increasing skin cell area, a feature typical of younger skin cells. New skincare formulas are in the works for Estee Lauder based on this research.


Skin Barrier

More hydrating products will be seen in 2024 given the need for barrier repair – hydrating serums, milks, and facial sprays will continue to trend. More brands will offer solutions for over-processed skin – barrier disruption, red, irritated, and sensitive skin with milkier and balm-like textures in cleansers and moisturizers.



More treatments will be focused on the brain-skin connection, how sensory stimulation can improve our overall well-being. For instance, ingredients that create cooling or warming sensations when massaged into the skin. Ingredient manufactures are developing warming ingredients that may last for hours.

Also, expect to see more aromatherapy fragrances in 2024. Fragrance houses continue creating fragrances with wellness benefits rooted in neuroscience, studying the connection between scent and mood. Scent has the ability to make us feel a certain way, and research has been tapping into this fundamental understanding of how smell works in connection with what we are doing – a vacation, a memory, or other associations.

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