As the athleisure category continues to grow in popularity, sportswear brands are beginning to offer a new product line: skincare.

Modern athleticwear companies are uniquely positioned in the wellness space, and an emphasis is now placed on whole-body fitness and wellness. From natural deodorant to luminizing facial serums, brands like Lululemon and Alo Yoga are at the forefront of this new commercial trend.

In addition to skincare products meant to be paired with your active lifestyle, hair care products for fitness lovers are being re-imagined.

Post-workout hair care brand Sunday II Sunday is laser-focused on creating products that protect active women’s hair and scalps.

Specially formulated for textured hair – which doesn’t pair well with exercise-related moisture – this innovative hair care line is filling a gap in the market with inclusive products that encourage anyone to confidently break a sweat.

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