Green, Clean, Sustainability

Green, Clean, Sustainability

In the current state of environmental concern, cosmetic consumers are becoming more interested in the process of how products are made and less interested in the actual product itself. They want green, clean, sustainable products. If the ingredients in the product...
Design for a Mindset, Not a Demographic

Design for a Mindset, Not a Demographic

Innovation isn’t copy paste, and no one approach is always right.  Indie brand founder Simon Forster found a way to cater to the ‘mass niche’ community and build a loyal following, all while making smarter and more effective commercial choices. At Voyant...
Ingredient Insight – Coffee

Ingredient Insight – Coffee

Coffee addicts, this one’s for you. Did you know that coffee is just as effective in your skincare routine as it is in your morning cup of joe? Coffee is a source of nutrients and antioxidants that benefit the skin, scalp and hair. Coffee grounds are a great...

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