Going makeup-free under your mask has been popular throughout the pandemic in order to avoid the dreaded ‘maskne’.
However, those not ready to ditch their glam routine are now turning to transfer-proof products for their skin and lips.
Consumers are steering away from traditional cream lipsticks and turning to cream formulas made without butters and oils. The butters and oils in most cream lipsticks feel nice and smooth on your lips, but they’re known for smearing easily and fading quickly. Gel pigments replace butters and oils in transfer-proof formulas to give users the same soft feel, but with hours of smudge-proof wear.
Beauty brands like Pat McGrath Labs have developed liquid foundation formulas that barely budge or transfer under a face mask. Containing special polymers that help pigments latch onto your skin for smooth, all-day wear, transfer-proof foundation is a must for any mask-wearing makeup-lover.
Even if your products aren’t specifically made to be transfer-proof, always start your routine with a hydrating, pore-minimizing primer and end with a dusting of setting spray to lock in your look.