One of the most searched skincare ingredients according to Google’s Year in Search 2020, niacinamide is a water-soluble form of vitamin B3.

This versatile ingredient works with the natural substances in your skin to help tighten and visibly minimize pores, improve uneven skin tone, diminish dullness, soften fine lines and wrinkles, and even strengthen the skin’s barrier.

Niacinamide is gentle enough for daily use and can be used for almost any skincare concern on any skin type.

Skin barrier protection is a big perk of using niacinamide, as it reinforces the skin’s natural barrier to protect from environmental damage and repair signs of past damage.

Try introducing a niacinamide serum to your skincare routine prior to applying moisturizer.

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