As summer winds down and school starts back up, you might be looking to refresh your routine – cue preppy skincare. For many skincare enthusiasts it is more than just a skincare routine, it’s a lifestyle. A celebration of vibrant colors, playful styles, and an overall cheerful approach to life. And while still looking polished and put together, it goes beyond the minimalist and refined look.
Preppy skincare movement
Preppy skincare encourages you to enjoy your skincare routine and view it as a cherished moment of self-care instead of a chore. After all, it is not all about looking good – it’s about feeling good. It consists of products that benefit the skin and lift your mood. Preppy brands do not compromise on ingredients or quality. These brands are formulating effective, innovative skincare that delivers results but with a flair for fun.
Preppy skincare comes in an array of colors – and not just the packaging. Even the products add a touch of playfulness, like creams in natural pastel hues or bright colored serums, toners and masks. This colorful approach to your self-care routine not only looks pretty in your bathroom or vanity, but it can make it your overall routine more enjoyable. The aim is not just to care for the skin, but rather to turn the skincare routine into a delightful ritual that uplifts the spirit and promotes a positive self-image.
Building a preppy skincare routine
Preppy skincare is designed for all genders and can be used by all skin types. It comes down to finding the right brand/product suited for your skin type – normal, oily, dry, combination or sensitive, and starting a morning and a nighttime routine with good cleanser, toner, moisturizer, and sunscreen. Don’t forget to add in extra love to your skincare routine once or twice a week with a facial treatment like a mask or exfoliator.
Some preppy skincare brands to consider include:
- Bubble
- Glow Recipe
- Drunk Elephant
- Pixi
- BYOMA
- Glossier
- CeraVe
- Laneige
So go ahead and give the preppy skincare trend a try, your skin (and your vanity) will thank you!



